Arabs and Muslims are severely underrepresented on television despite being one quarter of the world’s population (1.97 billion people). In fact, researchers from the University of Southern California’s School for Communication and Journalism analyzed over 200 TV series from the US, UK, Australia, and New Zealand that aired between 2018 and 2019 and found that only 1% of the speaking characters in these shows were from the MENA region. And that 1% was being portrayed by wrongful stereotypes.
"We may look different. We may sound different. But our hearts, our minds and our souls all yearn for the same. To be loved, to be respected, and to share in our experiences"
Boualem Hassaine, Founder
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Cultural Advisor Services
BE PART OF THE CHANGE
If you are a producer, or filmmaker, and your story touches on the MENA region (Middle East and North Africa) We will help you avoid any faux pas. our culural advisors are here to ensure accurate representations of the MENA region, its different people, and their various cultures and religions. We will help oversee the continuity of your project.
Our team of religious scholars, global affairs and diversity experts will review your scripts and provide you with feedback and advice to better enhance your storyline and production value. We will offer modification suggestions to ensure your script is not a portrayal of MENA fed by stereotypical disinformation that will negatively affect your project.
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OUR SERVICES
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Reviewing movie and TV scripts for any racial and religious biases
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Analyze how characters are positioned in the story
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Advising on casting decisions. Ensuring you are casting the right people for the role they represent
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Consultancy on marketing plans
“Muslims are way more diverse than the wrongful picture often depicted on the screens of a middle-eastern man that’s either a perpetrator of violence or a victim of it; or of an oppressed woman waiting for a savior to give her freedom. Be part of the change. Because it is about time.”
Aicha-Hanna Agrane